Branding refresh, new Wordpress ecommerce site, and email marketing campaigns for a women's outdoor apparel company.
Created a clean, straightforward shopping experience that showcases the inventive SHREDLY apparel line. The site was implemented with a customized Wordpress theme that integrates with third party plugins for shipping and inventory management.
Layouts are optimized for small or large screens, offering a seamless shopping experience on any device.
Email marketing was a strong but under utilized channel for SHREDLY so I created templates and specific campaigns to support other marketing efforts. The emails are inspired by the unique SHREDLY aesthetic.